We are available at

How are we keeping it pure

Just Fruit, We Swear

We take the ICMR-recommended daily portion of fruits for adults and pack it into a bar. That’s it.

0 added sugar. 0 preservatives. 0 additives. Nothing to hide, nothing extra—just the goodness of fruit.

Dried Slowly, Gently

Minimal processing, maximum honesty. We gently slow-dry fruits to remove only water, keeping fiber, nutrients, and natural sweetness intact.

It’s the closest you can get to fruit—without the sticky fingers and messy peels.

Pressed, Not Messed With

A neat 25g bar, rich in fiber and natural sweetness, that keeps you full and steady.

Your go-to for unjunking—whether it’s a 4 PM slump, travel hunger, or sweet cravings.

Pure Project vs Other Meetha

PURE PROJECT FRUIT BARS

  • 100% whole fruit
  • 0 Cholestrol
  • 0 Preservatives or additives
  • High Fibre

MITHAI, CANDIES, COOKIES, CHOCOLATES

  • Made with refined sugar, syrups and purees
  • High on ghee, vegetable fats and palm oil
  • Added colours, flavours & preservatives
  • No fibre

So good, you’ll forget it’s

Zero preservatives
Zero added sugar
Zero additives

Meet the Snack Makers

We’re Mansi and Ankit.
Between celebrations, parenthood, and everyday cravings, we realised sweetness had become heavier than it needed to be. Pure Project is our way of bringing honesty back to meetha, using whole fruit and nothing unnecessary.


Know More